Digital Marketing
Digital Marketing Course
A Digital Marketing course helps you learn strategies and tools to promote businesses, brands, or products online. It covers multiple platforms including search engines, social media, email, and websites.
Key Modules Covered
- Introduction to Digital Marketing: Basics of online vs. traditional marketing, understanding the digital ecosystem.
- Search Engine Optimization (SEO): On-page & off-page SEO, keyword research, Google ranking factors.
- Search Engine Marketing (SEM) / Google Ads: Paid ads campaigns, Google Ads setup & management, budgeting & analytics.
- Social Media Marketing (SMM): Facebook, Instagram, LinkedIn, YouTube marketing, content strategy, audience targeting, influencer marketing basics.
- Content Marketing: Blogging & storytelling, video & reel marketing, content planning tools.
- Email Marketing & Automation: Building email lists, writing newsletters, using Mailchimp & HubSpot.
- Web Analytics: Google Analytics setup, tracking website traffic & conversions, ROI measurement.
- Affiliate Marketing: Partnership marketing, commission tracking, building affiliate strategies.
- E-commerce & Online Branding: Selling on Amazon, Shopify, WooCommerce, digital branding & reputation management.
Course Duration & Modes
- Short-term: 1–3 months (Certificate course)
- Comprehensive: 6–12 months (Advanced/PG course)
- Modes: Online (live/recorded), Offline (classroom), or Hybrid
Tools You’ll Learn
- Google Analytics, Google Ads
- Facebook Ads Manager
- Canva, Photoshop (basic design)
- SEMrush, Ahrefs, Moz (SEO tools)
- Mailchimp, HubSpot
- WordPress, Shopify
Career Opportunities
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- PPC/Ads Expert
- Content Marketing Specialist
- E-commerce Manager
- Freelance Digital Marketer
Average Salary (India)
- Freshers: ₹2.5 – ₹4.5 LPA
- Mid-level: ₹6 – ₹12 LPA
- Senior/Managers: ₹15+ LPA
